I run the
floor.

The arc, in plain English.

I picked up the phone for the first time at a solar company in 2015. The script was a page long, the call list was warm, and I had no idea I was starting a decade-long career in one of the most operational categories in selling.

I moved through every role on an inside sales floor. Setter. Closer. Manager. Director. VP. The first inflection point was at PetersenDean, where I got promoted to lead a live-chat inside sales team that no other solar operator had successfully run at scale at the time. That is when I realized inside sales was a real operational discipline, not a starter job people grow out of.

Infinity Energy is where the playbook got built. Three promotions in three years from manager to VP. Comp plans, scripts, coaching cadence, dashboards, every system field-tested in production while we scaled the org from $3M to $42M. By the end I knew the inside of an inside sales floor better than I knew anything else.

Then I co-founded an independent solar company. The founder side teaches a different math: payroll, compliance, project completion, capital. Margins look different when you are the one signing the checks. I ran sales, ops, and direction for two years and learned what operator actually means.

I went back to the floor at Semper Solaris to rebuild their inside sales engine end to end. Eleven months from start to material lift across every funnel metric. By the time I left, the playbook was complete and battle-tested across five very different operators.

Wise Revenue Co. is the company I would have hired in 2018, in 2021, and in 2023, if it had existed. The same gap kept showing up across every operator I worked for: they all wanted to own their pipeline, but none of them wanted to be the one running the call center to do it. So I built the company that does it for them.